The G-Loomis Conquest Mag Bass Baitcasting Rods were developed by both G Loomis and Shimano. These rods really take bass fishing up a notch. These rods feature spiral-x technology. This technology prevents blank twists, increasing casting distance and enhancing accuracy. Rod strength is increased for the needed leverage to provide better hooksets and fish fighting power. They are made with Torzite guides from Fuji, custom reel seats, and blank-through handles for increased sensitivity.